15 things you didn’t know about Frosted Flakes

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Frosted Flakes were invented in 1952. Wikimedia Commons
  • Frosted Flakes, formerly Sugar Frosted Flakes, is well-known for its mascot, Tony the Tiger.
  • Tony the Tiger’s looks have evolved dramatically in the last 60 years.
  • Frosted Flakes are the third best-selling cereal brand in the US as of 2018.
  • Here are 15 facts you never knew about Frosted Flakes.

Since 1952, millions of Americans have been starting their day with a bowl of Frosted Flakes. Accompanied by friendly mascot Tony the Tiger, the cereal has become a breakfast staple in the United States, becoming the country’s third best-selling cereal brand in 2018.

As Kellogg’s continues to enchant us with their cereal creations, read on for sixteen “grrrrreat” facts you didn’t know about Frosted Flakes.


Frosted Flakes almost had a kangaroo mascot.

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Katy the Kangaroo was almost the mascot. Kellogg’s

In 1952, Tony the Tiger won a popularity contest against three other characters– Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu – to become the new Frosted Flakes mascot.


Tony the Tiger originally had a football-shaped head.

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Tony’s head used to be a lot softer. Kellogg’s

Tony’s original design was slightly more cartoonish. While now his head is softer and body muscular, he had a lean build and football-shaped head at the time of his debut.


Americans consume bowls of Frosted Flakes by the millions each week.

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Americans seem to love Frosted Flakes. Lauren Brown/Flickr Creative Commons

In 2018, 30.98 millionAmericans ate at least one portion of Frosted Flakes within the span of a week. 8.78 million Americans consumed ten portions or more.


Tony the Tiger used to appear with an entire family.

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Tony was part of a family of four. D Heine/YouTube

Tony the Tiger’s son, Tony Jr., appeared alongside his father in a few Kellogg’s commercials during the 1960s and 70s. Tony also once had a mother,Mama Tony, along with a wife and daughter.


Frosted Flakes is always pro-fitness.

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Tony is consistently encouraging kids to get active. Kellogg’s Frosted Flakes/Facebook

Frosted Flakes is the only cereal brand to promote athleticism across all platforms, particularly for children.


Until 1983, Frosted Flakes had a slightly different name.

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Kellogg dropped the word ‘sugar’ from the popular cereal. Wikimedia Commons

The cereal’s original name was Sugar Frosted Flakes until 1983 when Kellogg’s dropped the word “sugar.”


The same company that created Tony the Tiger also created the Pillsbury Doughboy.

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The Pillsbury Doughboy is another iconic figure from Leo Burnett. General Mills

Leo Burnett, the advertising giant behind Tony the Tiger, also invented the Jolly Green Giant, the Pillsbury Doughboy, Toucan Sam, and the Rice Krispies Elves.


The original voice of Tony the Tiger was also the original voice of Gumby.

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Gumby was popular in the 1980s. Fox Network

American voice actor Dal McKennon had a career spanning over fifty years, during which he voiced Gumby, Archie Andrews, a variety of Disney characters, and, of course, Tony the Tiger.


Tony was also once voiced by the singer of “You’re a Mean One, Mr. Grinch.”

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Thurl Arthur Ravenscroft coined the line ‘They’re grrrrreat!’ Wikimedia Commons

For more than 50 years, voice actor and singer Thurl Arthur Ravenscroft– who was featured in dozens of Disney movies, once played Toys R Us mascot Geoffrey the Giraffe, and sang “You’re a Mean One, Mr. Grinch” – was the booming voice of Tony the Tiger, popularising the signature line, “They’re grrrrreat!”


Tony the Tiger is Italian-American.

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Tony even has a large Italian family. Kellogg’s

The mascot was declared Italian-American in the 1970s, which was celebrated by magazines Italian GQ and Panorama.


There are currently five recurring flavours of Frosted Flakes.

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Chocolate is a recurring flavour of Frosted Flakes. Kellogg’s

In addition to classic Frosted Flakes, Kellogg’s also sells Cinnamon, Chocolate, Chocolate with Marshmallows, and classic with Marshmallows.


Tony the Tiger is named after an advertising executive.

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Tony was named using the middle name of an advertising executive. Flickr/Mike Mozart

The Frosted Flakes’ mascot got his name from the late Raymond Anthony Wells, a former advertising executive at Leo Burnett.


Frosted Flakes have different names around the world.

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They are called ‘Zucaritas’ in Mexico. Ryan/Flickr

In most of Europe, they’re called “Frosties.” In most Latin America, they’re called “Zucaritas,” which roughly translates to “Sugaries.” And in Japan, they’re called “コーンフロスティ,” which means “Corn Frosty.”


Tony the Tiger is a giant among cereal mascots.

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He’s 7 feet tall. Kellogg’s

According to a tweet from the official Frosted Flakes Twitter account, he stands at a whopping 7 feet tall.


Originally, Tony the Tiger walked on all fours.

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Tony the Tiger wasn’t always so agile. Kellogg’s

Although today he stands on two feet, Tony originally walked on all fours like a normal tiger.

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