French grocery store pokes fun at Amazon in hilarious ad

Amazon may be on a mission to fundamentally change grocery shopping, but not all retailers are racing to catch up.

The French grocery chain Monoprix recently released an ad promoting its service called livraison à domicile +, or home delivery plus.

The premise of the service is simple: you shop at grocery store for all your necessities, debate whether to buy a guilt-laden cupcake, then leave your groceries with a cashier. You exit the store hands and head on your way schlep-free, and your groceries are hand-delivered by a human soon after. 

“No lines, no checkouts, no registers,” the robot narrator in Monoprix’s ad boasts. 

Sound familiar? That’s because it is. In fact, that line word-for-word mimics a recent ad from Amazon for its futurist shopping experience called Amazon Go. 

While Amazon’s vision for the future of shopping relies on advanced technology like machine learning to know what items you place in your cart so you don’t have to manually ring everything up on your way out, Monoprix’s ad brags that its system depends on the power of humans to get stuff done. It’s a hilarious ad that begs you to ask, is technology making things needlessly confusing?

Watch Monoprix’s ad here:

 And here’s Amazon’s original ad for Amazon Go:


Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.

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