Here's The Frank Luntz Memo On Financial Reform That Everyone Is Talking About

frank luntz

The battle over financial reform is going into full gear, and the SEC charge against Goldman Sachs (GS) has only made the task of opposing reform that much harder.

The Republican strategy, basically, is to paint the reform bill as a continuation of the bailouts and the notion Too Big To Fail.

The key strategy was drawn up by “word doctor” Frank Luntz, a specialist in figuring out what words and phrases resonate with his public.


Learn his strategy and talking points here >

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.