Foxtel has revamped its streaming service to be more competitive against newer entertainment rivals like Netflix, Stan and Amazon.
Foxtel Now starts today to replace the former Foxtel Play service, offering high-definition streaming onto big screens through Chromecast – a capability that was previously barred for content rights reasons.
In recent years, Foxtel had lost subscribers as people moved away from expensive pay television packages on long-term contracts to cheaper month-by-month streaming services. To counter this, Foxtel Now has five entry-level packages — three of which are priced at $10 per month and the other two plans, which include Game of Thrones, are $15 per month.
Movies or sport packages can be added on top for $20 and $29 respectively.
But the biggest change is the viewing medium. Foxtel Play could previously only be played in standard definition through its own mobile and tablet app, which blocked viewers from projecting onto their televisions. Foxtel Now not only allows high-definition television viewing through Chromecast, but also allows high-definition viewing through the Chrome browser.
Foxtel stated that Now subscribers would be able to watch all the traditional “linear” pay television channels in their package as well as stream content on demand, boasting 16,000 titles in its back catalogue with half of them in high-definition.
As with Foxtel Play, standard definition feeds will still be available through PlayStation 3 & 4, Xbox One and some smart televisions via the app.