Photo: The Associated Press
Even though NBC was projected to lose $200 million on the 2010 Winter Games, they were a ratings smash for the network, with the average Sunday primetime broadcast bringing a viewership of 23.3 million—that’s 4 million more eyeballs and 21% above the 2006 Winter Games.
Indeed, Fox, which has never broadcast The Olympics, has had its eye on the games for the past few years.
It bid on the 2010 Vancouver Games and the 2012 Summer Olympics in London, but its $1.3 billion offer was bested both by ABC/ESPN ($1.6 billion) and NBCU ($2.2 billion).
“It’s one of those great things to have,” Fox Sports’ David Hill told Variety.
If NBCU doesn’t bid aggressively again, that would leave ABC/ESPN as Fox’s top competition.
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