FOX Forces NBC To Overpay For The Kentucky Derby

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NBC has renewed its deal with the Kentucky Derby despite a surprisingly competitive bid from FOX, Street & Smith’s Sports Business Journal has learned. 

The network’s expiring deal was for $44 million over five years, and the new deal, which could be announced today, will be in the neighbourhood of $9 million per year.

As Andrew Brandt of the National Football Post observes, that works out to about $75,000 per second of the race dubbed “fastest two minutes in sports.”

People complain about how long baseball games are all the time, but there’s clearly another extreme.

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