Photo: Flickr / orphanjones
Good morning, AdLand. Here’s what you need to know today:Foursquare partnered up with Visa and MasterCard to give users more discounts when they shop. The company has struggled to engage advertisers at scale and monetise its check-in service. The new move is similar to what Foursquare did when it partnered with American Express two years ago. But while the company didn’t make any money off of the AmEx deal, it will get a fee for every redeemed offer. The first promotion is with Burger King.
GM hired Tim Mahoney, the former VW marketing chief, as its new global CMO for Chevy.
Why The Weather Channel loves Facebook and Twitter.
DraftFCB launched its first campaign for Amtrak. The creative is for Acela Express, which runs premium service between New York, D.C., and Boston.
Deutsch LA hired Pam Scheider, the former head of production and operations at Google Creative Labs, as its new director of digital production.
Apparently Chevy and Zumobi had a very successful mobile ad campaign which resulted in 37 per cent engagement rates.
Mobile advertiser Amobee launched an exclusive partnership with four leading operators, including: Globe, Optus, SingTel, and Telkomsel.
Tapad launched a “videos across screens” product.
Previously on Business Insider Advertising:
- Firefox Launches ‘Nuclear First Strike Against Ad Industry’
- Google Just Described Its Vision For The Demise Of Print Advertising
- AD OF THE DAY: What If The Nazis Talked Like Teenage Girls?
- Media Group Alleges Criminal Charges Filed Against 2 Senior Leo Burnett Execs
- The 5 Most Typecast Roles In TV Ads
- Here’s How Oreo Tried To Win The Oscars On Twitter
- Under Armour Wants To Ban Nike From Using The Phrase ‘I Will’
- These Web Media Giants Won’t Hire You Without This One Educational Qualification
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