Foursquare Has A New Partnership That Might Actually Make Some Money [THE BRIEF]

Visa, MasterCard, credit card

Photo: Flickr / orphanjones

Good morning, AdLand. Here’s what you need to know today:Foursquare partnered up with Visa and MasterCard to give users more discounts when they shop. The company has struggled to engage advertisers at scale and monetise its check-in service. The new move is similar to what Foursquare did when it partnered with American Express two years ago. But while the company didn’t make any money off of the AmEx deal, it will get a fee for every redeemed offer. The first promotion is with Burger King.

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Deutsch LA hired Pam Scheider, the former head of production and operations at Google Creative Labs, as its new director of digital production.

Apparently Chevy and Zumobi had a very successful mobile ad campaign which resulted in 37 per cent engagement rates.

Mobile advertiser Amobee launched an exclusive partnership with four leading operators, including: Globe, Optus, SingTel, and Telkomsel.

Tapad launched a “videos across screens” product. 

Previously on Business Insider Advertising:

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  • Google Just Described Its Vision For The Demise Of Print Advertising
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  • Here’s How Oreo Tried To Win The Oscars On Twitter
  • Under Armour Wants To Ban Nike From Using The Phrase ‘I Will’
  • These Web Media Giants Won’t Hire You Without This One Educational Qualification

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