We’ve uncovered a massive pile of evidence showing that Foursquare has won the location-based war against rival Gowalla.After last week’s showdown in Austin, one VC told us that “Foursquare crushed Gowalla” at SXSW. He told us name-brand investors are fiercely competing with each other to lead the startup’s next round.
Peter Kafka from All Things D heard from a VC that Foursquare is looking to raise $10 million at a $40 million valuation. (Gowalla recently raised $8 million.)
Reached, Gowalla told us it’s just hitting its stride. That could be true. It could be too late.
In a week Foursquare added 90,000 users to blow past the 600,000 mark. That's about half as many users as Gowalla has altogether (about 200,000)
Gowalla cited this on its blog as one of the places it had loads of checkins. Still much less than Foursquare.
On a more macro level, Foursquare is getting more Google searches, suggesting a bigger interest from the public
Gowalla investor Chris Sacca says Foursquare spams Twitter. Foursquare founder Dennis Crowley says bull. Whatever, Foursquare is crushing here.
This photo comes from a Hilton. Foursquare has landed a bunch of interesting business partnerships. MTV's Jersey Shore is going to use Foursquare. Bravo is using it as well. Foursquare has plenty of other tricks up its sleeves as well. Which is the most important thing here.
We take flack from our commenters for covering these companies so closely, but is there any other social media/web 2.0 company that has such a clear path to monetization? If you believe advertising is built on purchasing intent, it's hard to find companies that are better suited to take advantage of people's consumption habits.
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