Photo: Fred Davis
Former Utah Governor Jon Huntsman announced he is running for president last week. Business Insider caught up with Fred Davis, the veteran GOP media strategist behind Carly Fiorina’s “Demon Sheep” ad, for more on how Huntsman is presenting himself to Republican voters.1. How did you come to be involved in the Huntsman campaign?
A few years ago I filmed a non-candidate TV spot that happened to feature the governor of Utah, Jon Huntsman. So nice, so self-effacing, so refreshing for a politician that I never forgot that day. Years later, John Weaver called and asked if I’d be interested in joining a small group who were interested in a Huntsman presidential campaign some day, and I jumped at the chance.
2. What drew you to working for him, as opposed to the other 2012 candidates?
Authenticity. That breath of fresh air. The fact his ideas aren’t the same old ones we’ve heard for years, with a slightly new coat of varnish. I liked his view of America from 10,000 miles away, real lasting solutions instead of memorizedpoll-speak [sic].
3. Can you explain your thinking behind the motocross videos?
No one knows who Jon Huntsman is. The goal was pretty simple, find a format that caused people to talk and wonder and be intrigued about someone they’d never heard of. Worked quite well.
4. What makes Jon Huntsman the candidate for GOP voters?
He’s the only GOP candidate who has a prayer of beating Barack Obama. Obama knows that, now to be sure the GOP knows that.
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