Teens might think Facebook has been taken over by their parents, but they’re still using it more than ever.
A new study from research firm Forrester found that while only 65% of 12 t0 17-year-olds consider the social network “cool,” (ranking it below most other popular apps), it still generates more “hyper usage” than Snapchat, Instagram, or Twitter. About 61% say it’s the social network they use the most.
Even more interesting: 47% use the site more this year than they did last year.
That matches with anecdotal evidence from Business Insider reporter Maya Kosoff who hung out with a bunch of teens who said that Facebook is essential for their social lives.
78% now use Facebook at least once a month, which is more than Instagram (55%), Twitter (50%) and Snapchat (45%).
The reality of usage: