Former Yahoo COO To Run 'Guitar Hero' For Activision


A new boss for the somewhat ageing Guitar Hero franchise: Dan Rosensweig, former COO of Yahoo (YHOO), will fill the role at Activision Blizzard (ATVI), Boomtown says.

Dan will have his work cut out for him. Sales of music games have been slipping as of late, and archrival Rock Band (VIA) is set to steal Guitar Hero‘s thunder later this year with the release of a Beatles-themed music game.

Image Esthr / Flickr

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at