Ex-Dell CEO: People Don't Want A Microsoft Tablet

Kevin Rollins, the former president and CEO of Dell, explained why Microsoft may have a difficult time gaining traction in the tablet market during an interview with Bloomberg West on Tuesday.

“I don’t know that customers are begging for a Microsoft-based system. They are very happy with Apple and very happy with Android,” Rollins said in the interview. “The one thing going for Microsoft is they do have a large corporate base.”

However, Rollins says that existing customer base might not be enough to stop Microsoft from being “locked out” of the tablet market.

“It’ll just be a matter of whether a Windows 8 system is going to be that desirable by customers and employees in a new market where to a great extent employees are going to start buying their own tablet and that will be the device they use at work and at home,” he said. “They might not have a choice. Microsoft may be locked out too.”


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.