- Ford’s first mass-market electric vehicle, the Mustang Mach-E, is hitting dealerships.
- In an interview with Autoblog, the executive in charge of the vehicle took a thinly veiled swipe at Tesla’s well-documented quality lapses.
- “The doors fit properly, the plastics and other materials colour-match, the bumpers don’t fall off, the roof doesn’t come off when you wash it, the door handles don’t get stuck in cold weather,” he said of the Mustang Mach-E.
- Visit Business Insider’s homepage for more stories.
Ford’s electric-vehicles czar took a thinly veiled swipe at Tesla in an Autoblog interview published Friday, alluding to a string of issues reported by owners in recent years.
Darren Palmer, who’s helmed the automaker’s EV catch-up efforts since 2017, spoke to Autoblog about the new Mustang Mach-E, Ford’s first battery-powered car. It’s entering an increasingly crowded field that’s dominated by one name: Tesla.
“We want to pick up on early majority adoption,” Palmer told the website.
While competitors are flooding the market, EV adoption is still relatively low, and gas-powered cars still dominate roads, especially in the US. Electric cars accounted for less than 3% of all sales globally in 2019, according to the International Energy Agency.
Vaguely addressing the elephant in the room, Palmer touted Ford’s century of manufacturing experience.
“The doors fit properly, the plastics and other materials colour-match, the bumpers don’t fall off, the roof doesn’t come off when you wash it, the door handles don’t get stuck in cold weather,” he said.
He was presumably alluding to Tesla’s well–documented quality issues of years past. In two instances, owners of Model Y vehicles have said the roofs blew clear off their cars. And in November, Tesla recalled nearly 10,000 Model X vehicles over a roof-trim issue.
The company did not respond to a request for comment from Business Insider.
“When people see the true benefits of electric vehicles, it drives that want and desire,” Palmer said.