Ford Posts Seriously Impressive Numbers For February

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Sales at the Ford Motor Company jumped by 14 per cent year-on-year this February, driven by momentum at its namesake brand.

Economists polled by Bloomberg expected sales would increase 9.4 per cent.

The Dearborn, Mich. automaker sold 179,119 vehicles, as sales of its Focus model improved 114 per cent to 23,350 vehicles, its strongest performance in more than a decade.

“Sales momentum built as February unfolded, with higher fuel prices driving consumer demand for more fuel-efficient vehicles in the second half of the month,” Ford Vice President Ken Czubay said. “Customers are recognising Ford for investing in new cars, utilities and trucks with strong fuel economy, especially Focus, Escape and EcoBoost-powered vehicles.”

The company’s sales mix changed little from year ago levels, even as gas prices continued to surge, with sales of trucks and utilities accounting for nearly 63 per cent of total sales. 

Across the entire F-Series lineup, sales gained 26 per cent in the month to 47,273 units. 

Lincoln accounted for less than four per cent of total sales, moving 6,912 vehicles during the month. Sales of the brand’s MKS, MKX, and MKZ all grew by more than 30 per cent.

Competing automaker Chrysler saw similarly strong results when it announced February sales grew 40 per cent to more than 100,000 units.

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