Ford Creates A Reality TV Show To Promote A Car—Here's Today's Ad Brief

ford escape 2013

Photo: ap

In an attempt to build hype for the 2013 Escape, Ford has created a reality television series to promote the car. Escape Routes will premier on NBC and mun2 on March 31 and is what they call an “interactive” prime-time reality series. Viewers will be able to interact with the six teams on escaperoutes.com.Twitter is planning to make changes to its brand pages. Ad Age explains its potential evolution.

Pandora expects this year to be its lowest consumer-advertising sales quarter of the year.

Jennifer Lopez is in her first ad since the Fiat debacle, and this time it’s for Kohl’s. Unsurprisingly, J. Lo makes sure everyone remembers that she’s real, from the block and whatnot with the line: “I miss the neighbourhood.”

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Ogilvy has poached Calle Sjoenell from rival Bartle Bogle Hegarty, New York to be a chief creative officer.

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