Ford just increased production on the Bronco First Edition package. Take a closer look at this exclusive SUV.

FordThe Bronco First Edition has been a high demand.

Ford’s long-awaited new Bronco is a hit. Hours after its debut last week, a deluge of customers trying to put down $US100 reservation briefly crashed Ford’s website.

The new family of four-by-four SUVs is being offered in a trio of trims, with a wide range of available packages. One of those – the “First Edition” – was initially planned for 3,500 units, but according to Road & Track, Ford doubled that number.

Ford said that all First Edition reservations have been taken, but you can always configure another trim level. Business Insider’s Kristen Lee has provided a helpful guide.

At any rate, here’s a closer look at the Bronco First Edition, now one of the most exclusive new Fords:


The Bronco is back! And without a doubt, it’s better than ever.

Ford2021 Ford Bronco.

Ford created a new Bronco brand, with a family of three vehicles — a two-door, a four-door, and Sport trim — all with proper four-wheel-drive.

FordA trio of 2021 Ford Broncos.

The Bronco nameplate was first launched in 1965.

FordA 2021 Ford Bronco (left), and a 1965 Bronco (right).

Ford discontinued the Bronco in 1996.

Ford1996 Ford Bronco.

Interest in the new Bronco has been off the charts. Ford’s website for preorders crashed as aspiring owners rushed to put down $US100 deposits. Initially, just 3,500 “First Edition” Broncos were offered, bur Ford reportedly upped that to 7,000.

Ford2021 Ford Bronco First Edition.

The First Edition Broncos are essentially a summary of everything the company has to offer for its new mega-hit four-wheelers.

Ford2021 Ford Bronco First Edition.

There’s a range of trim levels for all three versions: For the two- and four-door, it’s Base, Big Bend, Black Diamond, Outer Banks, Wildtrak, Badlands — and First Edition.

Ford2021 Ford Bronco.

For the Sport, the range is Base, Big Bend, Outer Banks, Badlands — and First Edition.

Ford2021 Ford Bronco.

First Editions top out at around $US60,000, versus $US30,000 for the base two-door and $US28,000 for the base Sport.

Ford2021 Ford Bronco.

The First Edition Bronco adds a “Sasquatch” package: “35-inch tires with 17-inch wheels, front- and rear-locking differentials … and electronic-locking front and rear axle,” according to Ford. Plus a higher suspension and special fender flares.

Ford2021 Ford Bronco Sport.

A “Lux” package adds adaptive cruise control, a Bang & Olufsen 10-speaker sound system plus subwoofer, Evasive Steering Assist, a heated steering wheel, a universal garage-door opener, two extra front row charging ports, a voice-activated touchscreen navigation system, and a wireless charging pad.

Ford2021 Ford Bronco.

The Bronco was designed using “human-centric” principles that required fast prototyping, so that designers and engineers could assess how real people were using the SUV.

FordA 2021 Ford Bronco mockup.

The two- and four-door Broncos are built on a body-on-frame platform, while the Sport is a unibody design.

Ford2021 Ford Bronco chassis.

The First Edition, as Roadshow noted, is based off the Badlands trim.

FordA two-door 2021 Ford Bronco, in Badlands spec.

It was developed for the two-door and the four-door …

Ford2021 Ford Bronco FIrst Edition.

… As well as the Sport.

Ford2021 Ford Bronco Sport.

The First Edition shares will all the trims and packages an embrace of a full-on outdoorsy, active lifestyle.

Ford2021 Ford Bronco Sport.

Bronco was designed to be used. You can hose the mud and dirt out of the cabin, remove the doors and roof on the two- and four-doors, and browse hundred of aftermarket accessories.

Ford2021 Ford Bronco.

Ford has reportedly booked every First Edition reservation available, so if you must have one, you’re going to have to try to find a prospective owner to buy from.

Ford2021 Ford Bronco Sport.

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