Forbes unveiled its coveted Celebrity 100 list for 2013 crowning Oprah Winfrey as the most powerful celeb of the past year.
What’s more interesting than the people that make the cut is Forbes’ new methodology for compiling its list of most powerful celebrities.
In the past, magazine covers featuring prominent celebs weighed heavily as a factor of where a celeb may place on the list.
Forbes detailed they “scrapped” counting celeb appearances on mag covers because, according to it, they now have a larger focus on reality stars who it doesn’t consider to have what they deem as power.
“In the past, we’ve given extra weight to magazine covers based on the logic that publications only select powerful, popular people for their valuable cover space.
But that emphasis had started to reward reality stars who know how to work the tabloid media but don’t actually have what we would consider power.
So we’ve scrapped that part of the metric.”
Instead, the publication is relying more on E-Poll Market Research to assess how desirable celebrities are to marketers.
You can read more on how Forbes compiles its ranking here.
We decided to take a look at a few big-name magazines to see who graced the covers while Forbes compiled its assessment from June 2012 – June 2013.
We avoided publications that may be considered more tabloid-y.
From our findings, a few mag-friendly celebs were left off the list.
Kate Upton appeared on numerous magazines over the past year and landed her first cover on American Vogue this June. The ubiquitous Rihanna came shy of the top 10 while Bond man Daniel Craig — who’s movie “Skyfall” made more than $1 billion last year — is no where to be found.
January: Jennifer Lopez, Ryan Gosling, two women who lost extreme amounts of weight
February: Tim McGraw, Paula Deen, Kelly Clarkson, Robin Roberts
March: Jennifer Aniston, country singer Mindy McCready, Valerie Harper, a “Bachelor” couple
April: Katy Perry, Blake Shelton, Carrie Underwood, Kate Middleton (twice), country singer Trisha Yearwood
May: The current “Bachelor,” Gwyneth Paltrow, Ohio women Amanda Berry and Ariel Castro, Kate Middleton, Angelina Jolie
June: Kim Kardashian
Paul Rudd and Leslie Mann
Ben Affleck, Emma Stone, and Bradley Cooper
Circulation: 1.3 million
Hope Solo, Ryan Lochte, Serena Williams
Alec Baldwin, Tina Fey, Tracy Morgan
Mitt Romney illustration
Bryan Cranston and Aaron Paul as their “Breaking Bad” characters
Robert Downey Jr.
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