The latest “mainstream” media outlet to add blog-like reader comments to their Web stories: Forbes.com, my former employer. We’re told the comments system is an in-house effort and has nothing to do with the company’s acquisition of ClipMarks, announced last week. Rival BusinessWeek has featured reader comments for more than two years, while Fortune, whose content is roped in under the CNNMoney.com portal, only accepts comments on its blog posts.
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