Forbes.com CEO Jim Spanfeller is the latest publishing bigshot to take a shot at ad networks. At the Needham & Company Digital Media Conference Thursday, he predicted that more publishers would follow ESPN.com, which has said it would stop selling through networks, except for low-value remnant inventory it can’t sell otherwise.
Said Spanfeller: “By working through networks, you’re basically moving advertisers away from the content group, and that’s inherently a bad idea.”
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