Forbes Blogs To Get A Big Upgrade, Every Reporter Will Have One

forbes will complete a major upgrade of all its blogs by tomorrow afternoon, we hear from several sources familiar with the plans.

The blogs will relaunch on a completely revamped WordPress installation that’s expected to be fully functional by 4 p.m. on Tuesday, August 3.

We also hear that every reporter will now be required to have his or her own blog, and that most are starting from scratch. It’s a big departure from the online practices of former CEO Jim Spanfeller, who was decidedly anti-blog. (He resigned last July to start his own company.)

But it certainly seems to jive with the mindset of Forbes’ new editorial director, Lewis D’Vorkin, who founded the blogging startup True/Slant (now owned by Forbes) and wants to bring on “hundreds and hundreds, if not thousands, of freelance contributors.”

We have a call out to the editor overseeing the relaunch and will update with more details if we hear back.

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