For A Clear Picture Of Facebook's Business, Look At These Charts

facebook ad revenue split

Facebook just filed for its initial public offering, finally giving us a look at how the company actually operates as a business.

We’ve run through a bunch of the numbers and added some context to give you an idea of how well Facebook is doing right now.

Facebook's revenue growth has been spectacular, but it's now decelerating...

Facebook ad revenues are decelerating even faster than overall revenue—only 44 per cent growth in Q4.

On the other hand, revenue from payments is growing lightning fast...

...and payments now account for a meaningful percentage of Facebook's revenue overall.

But Facebook is still way behind Google's growth trajectory, even at the same period in the company's lifetime.

Google's profits were also way higher at the same time in its life.

Obviously, Facebook isn't trying to maximise profits right now. It's spending like crazy on research and development. But it already has nearly a 50 per cent operating profit margin, so the business is extraordinarily profitable.

Facebook's headcount is growing more slowly than Google's did in its early days.

One big risk for Facebook is competition with Google+, which is off to a fast start.

Also, much of Facebook's user-growth is now international, where users tend to generate less advertising revenue than in the U.S.

Facebook is going to make all these guys insanely rich, though.

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