A recent Associated Press story revealed how companies are fighting to make their foods appear more natural.
“Food companies are responding to the adage that people eat with their eyes,” writes Candice Choi at the AP. “Americans still love their fast food and packaged snacks, but they’re increasingly turning their noses up at foods that look overly processed.”
Companies have responded by developing technology and preparation methods designed to make packaged food seem natural.
From lunch meat to burgers, see what they’re doing.
'They're not beans, it's literally oatmeal oats that inflate when you add hot water. Some beans are thrown in, but the entire thing is like clay. I can sculpt things with it,' an employee told Reddit.
A former employee claimed on Reddit that 'the patties are manually stripped of breading, then chopped up and mixed with celery and mayo and whatnot. How anyone can pass this menu item off as healthful is beyond me. It's nasty.'
A Reddit user claimed that Subway's 'seafood salad' was just imitation crab and lots of mayo. Imitation crab is made by blending seafood together and dyeing the outside of the product red to look like the real thing.
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