Most videos shared on Snapchat or Instagram are simple: selfies, streaks, or your surroundings.
But increasingly, publications, brands, and people with large followings are creating a new kind of clip, with text overlays, slick production, and links to outside content — like what you can find in Snapchat Discover.
A new app called Flyr is making it easier to create those kind of videos and share them to multiple platforms, including Snapchat and Instagram Stories.
The iPhone app, which is free, is basically an editor for “stories,” or rich interactive content you scroll through by tapping. The app is fast, especially rendering the videos, and the videos it creates look professionally done.
Inside the app, there’s a section that allows users to share their videos with other Flyr users. Flyr is also making its own videos, in its own version of Snapchat Discover. “We built our own Discover with an intern,” cofounder Hassan Uriostegui said, because the app makes creating these kind of videos so much faster, he explained.
“Brands out there want social video posts, social video ads, and they don’t have a fast and inexpensive way to do it,” Flyr cofounder Brett O’Brien told Business Insider.
The company has $US5 million in seed funding, its founders told Business Insider, and are looking for further investment to expand its LA-based team of five.
Here’s what using the Flyr app is like:
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Brands and publications are making these videos now, but there aren't many 'what you see is what you get' editors available. That's where Flyr comes in.
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