Flipboard’s Traffic Just Quadrupled: Now At 400 Million “Flips” Per Month

mccue doll
Flipboard founders Mike McCue and Evan Doll

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Flipboard has been on an impressive growth streak lately, thanks in part to Apple’s iPad 2 launch this spring.Flipboard CEO Mike McCue tells us that Flipboard is doing about 400 million “flips” per month now — the equivalent of a pageview, whenever someone flips the page in its iPad reader app. That’s up from 100 million flips earlier this spring, when Flipboard was working on its big funding round.

So, basically, in the span of a few months, Flipboard’s traffic has quadrupled.

Why? McCue tells us…

  • More users. (Thanks in part, no doubt, to Apple’s iPad 2 launch; the new iPad continues to sell faster than Apple can make it.)

  • More publishers doing deals with Flipboard to bring their full content feeds to Flipboard, which can include ads and a revenue sharing agreement. (Recently including some AOL titles like Engadget and TechCrunch.)
  • More speed — thanks both to a new, faster version of Flipboard’s software, and the faster iPad 2.

With a fresh round of financing in the bank, Flipboard is now shifting into growth mode. The company plans to move into a new office soon, and roughly double its staff by the end of the year to around 60 people.

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