Pure Digital, which makes the popular “Flip” camcorders that people like AllThingsD’s Kara Swisher wave in startup founders’ faces, is going HD.
The new Flip Mino HD will sell for $230, just $50 more than its standard-def Flip Mino. The Flip Mino HD will compete most directly with Kodak’s (EK) Zi6, which is selling for about $180 on the Web.
Pure Digital — which has sold some 1.5 million cameras since last year — could be the fastest-growing company you’ve never heard of: According to Deloitte, revenues grew 44,667%, “the highest rate in Silicon Valley over the last five years,” the NYT notes.
The biggest shortcoming, as the NYT’s Brad Stone reminds us: It’s hard to share video in HD because sites like YouTube (GOOG) and MySpace (NWS) don’t yet play HD clips.
Perhaps an opportunity for IAC’s (IACI) Vimeo, which has offered hi-def video sharing for more than a year, to take some market share. (And perhaps make some money off its new $60/year Vimeo Plus offering, which allows users to upload unlimited HD video.)
Below, Kara’s clip where she introduces her Mino HD to her other Flip cameras.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.