Dotcom Distribution, an e-commerce logistics and fulfillment company, looked at the 11 biggest flash sale sites — such as Gilt, Fab, RueLaLa, etc. — and ranked them by customer complaints on Facebook.
The company found nearly half of Facebook comments about these brands was negative, and of those the biggest complaint was shipping.
The good news: Fab.com had the lowest percentage of negative customer comments.
The bad: 61% of Zuliliy’s Facebook comments were complaints about the company.
Here’s a detailed breakdown of who’s winning and who’s losing the flash sales battle on Facebook
The problem for flash sale sites on Facebook is that the companies need the referral traffic that Facebook generates, but customer complaints can be very public.
Fab.com has the lowest rate of complaints about shipping. Zulilly, HauteLook and Beyond the Rack have the highest rate of complaints.
The Foundry has the worst reputation when it comes customers who believes its marketing is misleading.
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