Five Australian Brands' Terrible Websites From The 1990s

Harvey Norman.Harvey Norman’s original website from the 90s.

The internet has come a long way since its humble beginnings in the 90s.

Today it has evolved to become faster, slicker, and an indispensable tool to do business around the globe.

And brands are becoming increasingly tech savvy, hiring specialised marketing and data teams to build communities and awareness.

But it hasn’t always been the case.

We used the Wayback Machine, a site which archives old websites, to take a look at what some of Australia’s big brands original websites looked like – they were pretty terrible.

Billabong 1997

Billabong Today

Arnott's 1998

Arnott's Today

David Jones 1997

David Jones Today

Myer 1998

Myer Today

Harvey Norman 1997

Harvey Norman Today

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at