Fitbit launched its new wearable device on stage at CES in Las Vegas on Wednesday, and it’s a square “fitness watch.”
The Fitbit Blaze looks sort of similiar to the Apple Watch: It’s a square smartwatch that can run different apps. But Fitbit is positioning the Blaze as a fitness-focused device that can track the heart rate of its wearer, as well as calories burned, steps, and also sleep.
The $200 device is due to be released later this year.
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