- The Hummer nameplate is back, as shown by General Motors’ Super Bowl ad featuring LeBron James. But this time, it will be an all-electric “super truck” under the GMC umbrella.
- GM confirmed the revival of the Hummer on Thursday, saying it would come with a rated 1,000 horsepower and 11,500 foot-pounds of torque.
- The truck, GM said, will be built at its Detroit-Hamtramck assembly plant, which will make future electric trucks and SUVs for the company.
- Plans are for the Hummer EV to officially debut on May 20, with initial availability in fall of 2021.
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There’s a new Hummer on the way, as you might have learned from General Motors’ Super Bowl ad – but it isn’t like any Hummer this planet has known. It’s all electric, and it’s coming back this year.
GM will introduce the new Hummer during the Super Bowl on Sunday night with an ad featuring LeBron James, but decided to scoop itself by posting the ad on YouTube hours before the game. The ad, which plays up how the new SUV will push out a GM-estimated 1,000 horsepower with the silent nature of an EV, might have left you with questions such as: “The Hummer is still a thing?” and “It’s going to be electric now?”
The answer, to both, is yes.
General Motors confirmed it will revive the Hummer nameplate as an all-electric “super truck” under the GMC brand on Thursday, after reports began circulating last summer that it might happen. With the Thursday confirmation came a dark teaser photo of the vehicle’s grille and a list of some impressive performance figures: a GM-estimated 1,000 horsepower, 11,500 foot-pounds of torque, and a time of just three seconds to get from 0 to 60 mph.
In the announcement, GMC said the full truck will debut on May 20 and be built at GM’s Detroit-Hamtramck assembly plant, which is undergoing a major retooling to build future electric trucks and SUVs for GM.
The Hummer shown in photos and ads is a pre-production model, and GMC noted in the photos that initial availability will be in fall of 2021. That’s more than 10 years after the former Hummer nameplate died in 2010, back when it was a gas-guzzling badge of excess that got fuel-mileage ratings in the teens.
The YouTube version of the Super Bowl ad includes a link to “learn more” about the new Hummer, but the only information currently listed at that link – in addition to what we already know, which are its important stats and dates – is a box to sign up for email alerts.
But we’ll know more soon, because if everything goes to plan, it won’t be long before the Hummer nameplate is back – this time, as an ode to excess power instead of excess fuel consumption.