A frozen custard stand on a Jersey Shore boardwalk caught fire on Thursday and soon became completely engulfed in giant flames.
The pier is being evacuated, and explosions have been reported in the building, according to CBS in Philadelaphia.
This shot shows how large the fire has grown:
Hurricane Sandy destroyed most of the boardwalk just last year, The Star-Ledger reported. It was just rebuilt earlier this year.
The cause of the fire is so far unclear. Several people are being treated for smoke inhalation.
The county sheriff is warning visitors to avoid the area, NBC New York reported.
Jersey Shore Hurricane News has a video of the fire:
Here are some photos from the scene: