Have you ever wished you had a different hair colour in the middle of the day? This hair dye will do it for you with a little bit of heat. The FIRE hair dye is a concept by Lauren Bowker. When it is hit by heat or cold, it changes its pigment chemistry to adjust its colour. Lauren’s company, the Unseen, premiered the dye during London Fashion Week.
Director : Christel Chaudet
Hair : Kieran Tudor
Makeup : Mizzie Logan
Model : Jemima Kinsella Storm Models
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