Retailers are gearing up for Fingerling fever as a $15 robot monkey toy flies off shelves

FingerlingsFacebook/FingerlingsFingerlings are robotic monkeys that attach to fingers.
  • Fingerlings are robotic monkey toys that attach to fingers and sing songs when prompted.
  • The toys, which launched in August, are already in high demand.
  • Retailers like Walmart say they’re selling Fingerlings as fast as they’re getting them, though they expect to meet demand this holiday season.

Fingerlings are already selling like hot cakes.

The toy, which is a robot monkey that sings songs and attaches to fingers, is already in high demand heading into the holidays. It’s earned a spot on major retailers’ lists of hot toys, from Amazon and Walmart to Target and Toys R Us, and it’s No. 2 on NPD Group’s list of toys it expects to be especially hot this season.

The high demand seems to be at the same level as Hatchimals were last year. Walmart described supplies for the toy, made by WowWee, as “tight” during a conference call with reporters.

“Fingerlings have been hot and remain hot,” Walmart US’ merchandising head, Steve Bratspies, said.

In some stores, customers take the toy off the shelves as soon as it’s put out, he said. It’s safe to say that the toy is going to be hard to get ahold of going into the holiday.

On, all four colours of the toy are out of first-party stock. Target’s version comes with its own exclusive play set and is also out of stock online. Fingerlings are also completely out of stock on Amazon, where they are sold only by third parties at a 100% markup or more. Toys R Us, which sells an exclusive unicorn version, is also out of stock online.

Walmart says it anticipated the demand for Fingerlings and expects to be able to refrsh stock throughout the season.

“We feel pretty good about our position for the season,” Bratspies said.

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