The future is now. Temptations treats has found a way to “Kitty Cat Hijack” any website through a creative bookmark. At first it seems like it’s going to be lame. You press the bookmark and a cat treat bag appears in the corner of the screen. You then press to “shake” the bag and a cat appears. Then you press again and there’s another cat. And another, and another … there’s an endless stream of cats. They fist pump, they dance, it’s a Jersey Shore-esque explosion of feline wonder. Click here to begin.MillerCoors is shaking things up. The brewer has dropped DraftFCB and will go with a Chicago-based multi-agency team at WPP—using people from JWT, Ogilvy, Y&R, and Grey—to handle its digital and creative for Coors.
Sheryl Sandberg wants you to advertise if you’re an organ donor on your Facebook.
Why, yes, there is a shadow-activated QR code that only activates at midday when workers are, presumably, having lunch. (I guess the South Korean Emart Sunny Sale campaign didn’t think of what would happen if it, say, rains.
Borrell Associates released a report that predicts that national and local automobile advertising spending will go up almost 14 per cent in 2012. 40 cents of every dollar will go to digital.
Kohler Co., which produces housing fixtures, has replaced GSD&M with Arnold N.Y. as its creative agency. The company spent $23 million on media last year.
Dave Weaver, who joined Cheil last May, has tendered his resignation. He was the company’s CEO.
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