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FIFA announced that beer “must be sold” during the 2014 World Cup in Brazil, even though the host country has banned alcoholic drinks in its stadiums to reduce violence. (Brewer Budweiser is a big Fifa sponsor).Walgreens has contacted agencies to review its $200 million media buying and creative business — the requests for infortmation are due from agencies this week.
Christin Bensen has left Moxie Interactive after being their EVP of media and analytics for less than a year.
The E*Trade baby will make his fifth consecutive appearance in the Super Bowl this year.
Tremor Video, an independent online video advertising technology company, purchased InPlay Publisher analytics technology from TubeMogul, a media buying platform for video advertising.
Although many brands bid for product placement in the television show Modern Family, only about 90 per cent of them make the cut. Apple, who had some serious face time on the show, never paid for product placement.
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