Fiat's New Twitter Account — Which Blocks You From Following It — Is Genius

Most brands want as many Twitter followers as possible … but not the Fiat 500 Abarth in Germany. Here’s what you get if you try to follow the car :

Fiat abarth 500 twitter

It’s “too fast to follow,” get it? OK, so it’s a lame joke.

But there’s a certain satisfaction in seeing a global brand with only two followers — company insiders, presumably — following zero other people.

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