Angered By Kraft Takeover, Cadbury Heiress Sells $48 Million House To Start Rival Chocolate Company

cadbury purple

Photo: By yum9me on Flickr

An heiress to the Cadbury chocolate fortune, enraged by Kraft’s aggressive takeover of her family company, vowed to sell her house and use the profit to start a new rival chocolate company, according to The Daily Mail.Two years later, Felicity Loudon, 62, has finally sold her house for a jaw-dropping $48 million.

Loudon’s great-grandfather George Cadbury started the company, which has now been taken over by an “American plastic cheese company,” as Loudon so affectionately calls it.

The sale of her 14-bedroom Cotswolds home should be enough to start a new chocolate company, which Loudon says will use strictly British ingredients. The new company would be a memorial to her great-grandfather, not a replacement to Cadbury, she said, according to The Daily Mail.

Sadly, Loudon can not use her birth name, because Kraft now owns it.

The Pusey House she sold has six reception rooms, a gym, a billiards hall, indoor and outdoor pools, a tennis court, polo ground, stables, various cottages, woods and pastures.

DON’T MISS: 104-Year-Old Reclusive Heiress Huguette Clark Leaves Behind An Amazing Real Estate Portfolio >

NOW WATCH: Executive Life videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.