, a New York-based video company founded in the froth of the first dotcom bubble in 1999, has raised another $12 million in funding. The round was led by NewSpring Capital, and joined by returning investors BEV Capital and Velocity Equity Partners.
The new cash means FeedRoom has raised $66 million in the last nine years. FeedRoom says it will use the money to continue development of its “fourth-generation video platform.” But unlike a decade ago, FeedRoom now battles other, better-established players like ThePlatform (CMCSA) and Maven Networks (YHOO) and Move Networks. It has focused in recent years on helping corporations use Web video to communicate with customers and employees.
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