Vera Wang’s Chinese boutique is
The newly-opened boutique also advises shoppers to make appointments weeks in advance, reports the China-based paper The Global Times.
The policy is supposed to dissuade counterfeiters, but has “incensed” shoppers, according to the Times.
Shoppers get the $482 deducted from the cost of the gown if they decide to buy it, according to the report. Otherwise, it’s a sunk cost.
Luxury brands cracking down on counterfeiting in China.
In November, Chinese authorities teamed up with the U.S. to shut down counterfeiters of popular brands like Coach and Hermes.
Still, Vera Wang is the first designer to impose a try-on fee.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.