An ice-cream brand with a cult following is threatening to stop using FedEx if the shipping company doesn't cut ties with the NRA

Jeni’s Splendid Ice CreamJeni’s Splendid Ice Cream is threatening to end its business with FedEx.
  • Jeni’s Splendid Ice Cream is threatening to stop doing business with FedEx if the company doesn’t cut ties with the NRA.
  • “Our customers are demanding action from us,” CEO Jeni Britton Bauer said on Monday.
  • FedEx said on Monday that while it disagrees with the NRA’s policies, it will continue to offer members discounts.

An ice-cream brand with a cult following is threatening to cut ties with FedEx after the shipping company refused to cut ties with the NRA.

Jeni Britton Bauer, CEO of Jeni’s Splendid Ice Cream, announced on Monday that the ice-cream company was considering cutting ties with FedEx following calls for boycott from gun-control activists.

“Our customers are demanding action from us,” Bauer said in an Instagram post. “Drop your support of the NRA or we will be looking at other options. That’s almost 100,000 shipments – and more projected this year.”

Jeni’s Splendid Ice Cream is known for its quality ingredients and quirky flavours, such as Sweet Potato with Torched Marshmallows and Goat Cheese with Red Cherries.

With the boycott, the Columbus, Ohio-based company is joining a number of other people threatening to stop using FedEx.

Last week, in the wake of the shooting at a Florida high school that left 17 people dead, people on social media began to pressure companies that offer special deals to NRA members to cut ties with the gun-rights organisation.

More than a dozen companies, including Hertz, United, and Delta, have cut ties with the NRA in recent days. However, FedEx has said it plans to continue to offer NRA members discounts.

Jeni's Splendid Ice CreamGogobotJeni’s Splendid Ice Cream.

On Monday, FedEx said in a statement that it did not agree with the NRA’s gun-policy positions – but that it would continue to offer members of the gun-rights group discounts.

“FedEx opposes assault rifles being in the hands of civilians,” the company said in a statement to Business Insider.

As FedEx has stayed loyal to the NRA, the boycott pressure has only increased.

“So how else should we pressure @FedEx to end their relationship with the NRA?” David Hogg, a student at Marjory Stoneman Douglas High School who has since emerged as a leading voice on gun control, tweeted on Monday.

Celebrities and well-known personalities including Joe Scarborough, Mika Brzezinski, Rosie O’Donnell, Billy Eichner, and Zach Braff tweeted over the weekend in support of the effort to boycott FedEx. The company’s social-media accounts have been flooded with boycott threats.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.