Febreeze is notorious for commercials in which unsuspecting bystanders are placed in smelly environments filled with raw fish or unwashed sports equipment who always insist that it smells of “light floral, lilac,” “a little bit beachy,” and “wispy white curtains.”
While critics roll their eyes, suspecting that these “random” test subjects are really paid actors, Grey New York decided to bring a live scent-experiment to New York City, the cynic capitol of the U.S.
To put the rumours to rest, Febreeze brought a disgusting shipping container into one of New York’s trendiest neighborhoods, picked up unsuspecting subjects, and have passers-by watch what happens.
To quote the participants, the results were “super weird” and hilarious.
In order to prove sceptics wrong, Febreeze set up a live scent-experiment in New York, a city famous for its cynics.
This meant that the company dropped off an old, smelly shipping container in the heart of the uber-trendy Meatpacking District.
With Febreeze NOTICEables plugged in, the scent-experiment was ready to go. Passers-by were able to watch it all happen through the glass window on the side.
Meanwhile, passers-by could easily hear and watch the experiment live, converting Febreeze sceptics into believers.
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