The US Food and Drug Administration does not appreciate companies trying to tell shoppers their products are made with “love.”
The FDA released a letter on Tuesday warning the Massachusetts-based Nashoba Brook Bakery about a number of infractions, including food safety and mislabeled ingredients.
However, one mis-branding — as first spotted by Bloomberg — is particularly notable: the FDA’s stance on “love” as an ingredient.
“Your Nashoba Granola label lists ingredient ‘Love,'” the letter reads. “Ingredients required to be declared on the label or labelling of food must be listed by their common or usual name … ‘Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”
According to Bloomberg, the bakery sells it goods in about 120 stores, mostly in Massachusetts and New Hampshire. It remains to be seen if the company will continue to list “love” as an ingredient in the future.
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