Here's The FCC Ruling That Lets Marketers Text You More [THE BRIEF]

texting, girl, on phone, smartphone


Good morning, AdLand. Here’s what you need to know today:

  • The FCC just ruled that marketers can now send confirmation text messages that a consumer’s opt-out request has been received. Barclays paid more than $8 million to resolve a class action lawsuit about sending a confirmation text after a consumer had unsubscribed last year.
  • The Atlantic Media Group is changing the way it does Twitter — showing Tweets from certain advertisers on top of Twitter feeds in HootSuite, Echofan, and other apps.
  • Fruit of the Loom changed from using the Richards Group to CP+B to do its creative and media work.
  • Digiday looks at how General Motors shifted its social media strategy. Rather than just trying to sell products, it’s now telling stories (which the company hopes will sell more products.)
  • Aegis acquired OMP, the largest digital shop in China.
  • kbs+ hired Michael Dory to be its executive director of technology. Dory co-founded Socialbomb and previously worked on tech and social solutions for HBO True Blood, Red Bull, and Orbitz.
  • Nexage hired Patrick McCormack, a previous mobile sales exec at The Weather Company and NFL, as its VP of publisher sales.

Previously on Business Insider Advertising:

  • YES, IT’S A CRISIS: 1,000 Jobs Gone At Groupon And LivingSocial; Can The Daily Deal Sector Turn It Around?
  • Here’s The ‘Sexy’ Father-Daughter eBay Ad For A ’77 Datsun That’s Making Everyone Barf
  • AD OF THE DAY: Photographers Almost Kill Themselves Just To Get That Shot
  • These Are The 10 Most Innovative Tablet Campaigns We’ve Ever Seen
  • Dunkin’ doughnuts Actually Tried To Trademark The Phrase ‘Best Coffee In America’
  • A Veteran Mad Man Tries To Figure Out The Point Of Big Data In Advertising


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