Last year’s big SXSW battle was over location based applications, with Foursquare and Gowalla duking it out.
This year’s battle is over group messaging services with GroupMe, Fast Society, and Kik all in the ring.
GroupMe is coming into SXSW as this year’s heavy favourite. But it’s still anyone’s game, and Fast Society thinks it can win by offering perks and parties.
Fast Society is simultaneously the bad boy and the underdog of the group messaging space. Consider its “built to party” tag line, its four person company size, and its funding – “Pennies in a jar,” said CEO Matthew Rosenberg.
“I want people to use Fast Society when they’re causing trouble,” he added. “We’re a party tool.”
Fast Society is rolling out a new version of its group messaging app that adds and improves features ahead of the big event. We’re most intrigued by “shout outs,” which allows users to send walkie talkie-style audio to their groups, and the new photo sharing ability.
Fast Society is also giving free rides from the airport to your hotel at SXSW. For more information, go here.