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New York Fashion Week is losing footing as the industry’s top event. Many designers are boycotting the show in favour of cheaper alternatives, reports Christina Binkley at The Wall Street Journal.
While more than 280 designers are still participating in Fashion Week, many are large corporations rather than high fashion labels, Binkley wrote.
Among those snubbing the show are hot designers like Joy Cioci, Nary Manivong and Yoana Baraschi.
The cost of the putting on a show during Fashion Week costs a minimum of six figures, and in the millions for the largest brands, according to the WSJ.
The jam-packed schedule also causes conflicts with designers, who often scout out the same high-calibre models and stylists.
It’s virtually impossible for the press to cover every show, making less expensive alternatives like YouTube or style.com videos a safer bet.
“There are so many ways to communicate fashion today,” Tom Florio, a former publisher at Vogue, told WSJ. “You don’t necessarily have to tell that story on the runway anymore.”
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