Fashion magazines usually make a bulk of their ad revenues in their September issues.
For example Vogue made 23% of its ad bookings in last year’s September issue. Elle made 16% of its.
But this September is already looking bad, Advertising Age reports.
Elle – ad pages dropped 21% as compared to September 2008. This is a slight improvement from March’s 28% drop.
Essence – September ad pages are down 16.1% since last year. March was down 30%.
Vogue – Ad pages are down 41% this September, worse than March’s 25%. The discontinuation of Conde Nast’s Fashion Rock supplement might have contributed to the decline.
Harper’s Bazaar – Ad pages might decline 23-26% this September as compared to last year. This is worse than March’s 15% decline.
Image: Mauren Veraz
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