Hulu’s owners are reconsidering whether to sell the company at all because the bids are not coming in as high as they hoped.
Two sources say that Hulu is less likely to sell now given recent market developments.
Bids are still coming in, but none of them are blowing Hulu away.
So why not keep it?
The service is a rare online success for the old-line media companies that run Hulu — Hulu’s parent companies are “oh for forever” on building stuff like this that actually works, according to one person familiar with the sellers’ thinking.
Potential buyers are probably thinking the same thing — these contracts will eventually run out and come up for renegotiation anyway, and the Hulu.com brand and underlying technology just aren’t worth the $2 billion that the sellers want.
Earlier, we reported that Dish made the highest offer in the first round, at $1.9 billion. Google also made a bid around $4 billion, but wanted special concessions that Hulu’s owners are not ready to grant.