Facebook‘s campaign against any company or product with ‘book’ in its title is still going strong.
The social network’s lawyers just sent a letter to startup Where, Inc. demanding that it change the name of Placebook, a feature in its mobile app.
Writing on behalf of Facebook, Gavin L. Charlston of Cooley LLP asserts that Facebook “diligently polices against the use and attempted federal registration of such ‘_____BOOK’ names in connection with facilitating online connections, sharing information, and related services in the field.”
Translation: if you are in any way a Facebook competitor, you aren’t allowed to have ‘book’ in your name.
Charlston points out that Facebook has already gone after OFFICEBOOK, FLICKBOOK, GEEZERBOOK, REDNECKBOOK, LAWYERBOOK, DOCTORBOOK, VETBOOK, TEACHBOOK, and a different PLACEBOOK.
Facebook is giving Where until October 5 to offer assurances that it has a plan for phasing out the Placebook name before it begins taking legal action.
Check out the full letter below:
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