Join

Enter Details

Comment on stories, receive email newsletters & alerts.

@
This is your permanent identity for Business Insider Australia
Your email must be valid for account activation
Minimum of 8 standard keyboard characters

Subscribe

Email newsletters but will contain a brief summary of our top stories and news alerts.

Forgotten Password

Enter Details


Back to log in

Facebook's video views are exploding

Mark zuckerbergDavid Ramos/Getty

Facebook said its users now watch 4 billion videos on its service every day.

That’s a big number by any measurement, but it’s particularly noteworthy when you consider that it has jumped from 3 billion a day in January.

The increasing popularity of video on Facebook underscores the growing threat that the company poses to Google-owned YouTube. And it bodes well for Facebook’s effort to make money from video ads, which command higher rates than other types of online ads.

Part of Facebook’s success in video is due to its auto-play video ads, which begin playing in users’ newsfeeds automatically with the sound muted. Facebook counts a video as a “view” if the video is displayed in a user’s newsfeed for 3 seconds or more, even if the person doesn’t actually click on the video to watch with the sound turned on.

During Wednesday’s earnings call, Facebook COO Sheryl Sandberg noted that 75% of the video views are happening on mobile devices.

NOW WATCH: Facebook’s new virtual reality game will make you feel like you’re in ‘Star Wars’

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.