Facebook is launching a product called App centre today or soon after. App centre will be available on your phone and in your browsers.
It’ll look and work a lot like Apple’s iTunes App Store, except instead of downloading iPhone or iPad apps, you’ll be able to connect your Facebook profile to Facebook games and Websites that want you to sign up as a Facebook user.
The real reason Facebook is doing this: to take another step toward removing Google from your life.
Right now, people mainly navigate the Internet by going to Google and looking up the Web page they want to go to. This is how they shop, research, and consume lots of content.
Google makes a lot of money because of this, mainly because lots of Internet activity is commercial and Google is able to show perfectly targeted ads for almost any stage of any transaction.
Through “pull” discovery in the new App centre and “push” discovery in the News Feed, Facebook would like it’s 900 million users to be able to circumvent Google in the navigation of the Web. The hope is that these users have already added Travelocity, Seamless, Pinterest, Ticketmaster, Etsy, or any other Facebook connected Web site to their list of Facebook apps. If they haven’t, they’ll think to go to Facebook’s App centre to go and search for them—instead of Google.
We’ve all been waiting for Facebook to go after Google in search. This is how it will do it. It’s another step in a process that started when Facebook announced the Open Graph years ago: Facebook’s goal is to turn the Internet into its platform and everything on it into a Facebook App.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.