Facebook's Mobile Ad Revenue: $500K Per Day

Mark Zuckerberg Facebook

Photo: KK+

Facebook CEO Mark Zuckerberg said revenue from Sponsored Stories, the company’s news feed ad product, has a run-rate of about $1 million per day, half of which comes from mobile.He told Wall Street investors on the call:

“Sponsored Stories has a run rate of $1 million per day in revenue, and about half of that coming from mobile revenue.”

Assuming no growth, that would give Facebook about $182 million in mobile ad revenue over the course of a year.

COO Sheryl Sandberg added that Sponsored Stories perform much better than regular ads on both desktop and mobile.


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